Catala - Futurn
Catala is a business park development by Futurn, and we had the privilege of creating the brand identity for this project. Drawing inspiration from the locally iconic Catala sign that represents the area, we aimed to create a brand that feels both rooted in local heritage and forward-looking. This project was not only about capturing the spirit of the location but also about demonstrating how Studio Matti’s design expertise can elevate corporate projects with a unique twist.
Blending Technical Precision with Creative Branding
For Catala, the challenge was twofold. We needed to create a brand that was both visually appealing and technically sound. The business park represents a modern development, so the design needed to reflect innovation, but we also wanted to pay homage to the local history symbolized by the Catala sign. Balancing these two aspects—technical precision and creative flair—was key in building a strong visual identity for the project.
The Magazine: A Fusion of Function and Design
The Catala magazine was designed to blend technical information about the development with the bold, creative elements of the branding. Every aspect, from the layout to the print, was handled by Studio Matti with careful attention to detail. The cover, a matte finish with a cutout, gives a sneak peek into the gradient design of the table of contents, creating an intriguing first impression. We added a luxurious touch by making the logo glossy, standing out against the matte background to highlight the brand’s sophistication.
The Print and Layout: Bringing the Project to Life
Handling the project from concept to execution, we oversaw every step of the print and layout process. From the precise cutouts on the cover to the glossy finish on the logo, each element was crafted with meticulous care. Our involvement in every stage ensured the final product was not only high-quality but also aligned with the brand’s luxurious and innovative vision.
REFLECTING
Catala showcases how Studio Matti can handle corporate projects while infusing them with creative flair. Inspired by the local Catala sign, the branding, magazine, and print work all reflect our ability to merge technical and creative aspects seamlessly. This project is a testament to our commitment to delivering high-end results that resonate with both the corporate and creative worlds.