Party at LYSS
The "Party at LYSS" campaign marked the first anniversary of LYSS with a celebration of self-love and fashion innovation. Drawing inspiration from a Valentine's Day initiative by Leen, where a silver mirror heart adorned the store window symbolizing enduring self-love, Studio Matti crafted a comprehensive 360 campaign. The campaign's visual motif centered around the reflective qualities of the mirror, seamlessly integrating this theme into all aspects of the event's branding and promotions, from digital content to in-store decorations.
Silver Reflections: Fashion Meets Festivity
For "Party at LYSS," the theme of reflection was literal and metaphorical, encapsulating self-love and celebration. Our creative approach involved styling the attire with silver wrapping papers, transforming traditional party wear into dazzling, reflective pieces that mirrored the central heart installation. This unique styling was showcased on three models in the campaign's lead-up and continued with seven mannequins during the event, creating a cohesive and visually striking narrative that resonated with the attendees and reflected the brand’s ethos of bold self-expression.
Unified Campaign Strategy: Seamless Integration Across All Platforms
"Party at LYSS" exemplified the power of a 360-degree campaign, maintaining a consistent narrative across all platforms—from social media and the website to in-store visuals and print materials. This holistic approach ensured that every touchpoint with the brand told the same story, reinforcing LYSS's message of fashion-forward self-love and ensuring a unified brand experience for every customer, whether online or in-person.
Captivating Video Content: Driving Engagement and Recognition
The importance of video in digital marketing was underscored by the campaign’s centerpiece reel, which garnered 24,406 views and 179 direct clicks to the website. This dynamic content not only highlighted the event’s unique fashion elements but also served as a digital beacon, drawing in online audiences and building anticipation. Upon arrival, guests could immediately connect the vibrant visuals from the reel to the live event, enhancing their in-store experience and deepening the campaign's impact.
Unified Campaign Strategy: Seamless Integration Across All Platforms
"Party at LYSS" exemplified the power of a 360-degree campaign, maintaining a consistent narrative across all platforms—from social media and the website to in-store visuals and print materials. This holistic approach ensured that every touchpoint with the brand told the same story, reinforcing LYSS's message of fashion-forward self-love and ensuring a unified brand experience for every customer, whether online or in-person.
REFLECTING
The "Party at LYSS" campaign not only celebrated the store's first anniversary but also strengthened its brand identity around self-love and innovative fashion. The successful integration of a reflective theme across various marketing mediums demonstrated Studio Matti's ability to craft a cohesive and engaging brand experience. The significant online engagement and in-store recognition confirmed that we achieved more than just meeting aesthetic and functional needs; we created a resonant lifestyle experience that continues to inspire the LYSS community.