Studio Ôm
When we partnered with Studio Ôm, a new yoga studio located in the vibrant Tour & Taxis area of Brussels, we were tasked with creating a brand that not only reflects the studio’s purpose but also connects deeply with its community.
The name Studio Ôm had to be more than just a label; it needed to encapsulate the ethos of the studio itself. "Ôm" is a word universally recognized in meditation practices, symbolizing unity and harmony with the universe. But for Studio Ôm, it carries an even deeper connection. In Vietnamese, the mother tongue of the founder, “Ôm” means “hug,” emphasizing the studio’s commitment to creating a warm, personal atmosphere for everyone who walks through the doors. The challenge was to seamlessly merge these powerful meanings into a name that would resonate with the studio’s mission of inner peace and belonging.
The Logo: A Reflection of Movement and Unity
The logo for Studio Ôm needed to be as refined and meaningful as the name itself. We designed a sophisticated logo that balances elegance and organic movement. "Studio" is written in the modern Montserrat sans-serif font, symbolizing clarity and simplicity. In contrast, "Ôm" is crafted in a bespoke typeface that draws inspiration from the natural movements of the human body. This combination represents the unity and harmony that yoga cultivates—both in physical practice and mental balance.
The Color Palette: Inspired by Nature
Our approach to the color palette was to blend timeless elegance with a connection to nature. The core of the Studio Ôm brand is represented by neutral tones—black and white—bringing a sense of sophistication and clarity. But we didn’t stop there. To evoke the calming and grounding effects of nature, we introduced a soft, flexible palette drawn from nature’s serene hues. The colors are inspired by the soft tones of sunrise and sunset, tranquil blues of still waters, and vibrant greens of natural landscapes. This approach connects the studio’s visual identity with the peaceful and rejuvenating atmosphere that yoga practice brings.
The Branding: Visualizing Movement in an Abstract Way
For Studio Ôm, we wanted to capture the essence of movement and the inner workings of the body through abstract visuals. Our inspiration came from the muscles and flow of the human body during yoga practice. By incorporating abstract elements into the branding, we visualized yoga in a way that feels both dynamic and deeply rooted in the body’s natural rhythms. This design approach serves as a subtle reminder of the connection between body and mind, perfectly aligned with Studio Ôm’s values.
The Website: A Blend of Commercial Appeal and Unique Design
When it came to building the website, we aimed to create a user-friendly experience that was both commercially effective and aesthetically aligned with the brand’s identity. The site is easy to navigate, allowing visitors to explore class offerings, book sessions, and learn more about the studio with ease. Yet, the website still reflects the uniqueness of Studio Ôm through its elegant design and harmonious layout, ensuring that the online experience mirrors the tranquil environment of the studio itself.
REFLECTING
Our collaboration with Studio Ôm was about more than just design; it was about creating a space—both physical and digital—that feels like a sanctuary. From the thoughtful choice of the brand name to the carefully crafted logo, color palette, and website, every element is rooted in the values of unity, harmony, and personal connection. Studio Ôm invites everyone into a place where they can find peace, balance, and a welcoming embrace, all within the heart of Brussels.