The Hidden Secrets of Halle
Studio Matti proudly sponsored "The Hidden Secrets of Halle," a unique project designed to celebrate and promote the local charm of Halle through a curated map featuring 35 distinct merchants. This initiative not only highlighted the diversity of businesses in Halle but also emphasized the city's rich architectural beauty and community spirit. Our approach focused on authenticity and artistic representation, ensuring that the essence of each merchant and the city's unique character were captured beautifully.
Design Philosophy: Capturing Halle's Essence
For this project, our design was deeply influenced by the architectural heritage and the intrinsic beauty of Halle. We chose to use Halle’s signature vivid sky blue as the base color for the map, which not only adds a vibrant touch but also resonates with the city’s identity. This color choice helped in creating a visually appealing and easily recognizable guide for both locals and visitors.
Illustrative Artistry: Handcrafted Merchant Facades
Each merchant featured on the map was represented by a unique hand-drawn illustration, capturing the facade of their shop. These illustrations, crafted meticulously by our artists, took between 1 to 3 hours each to complete, reflecting the dedication and detail oriented approach of Studio Matti. Every merchant received a copy of their illustration, adding a personal touch and enhancing their connection to the project.
The Dynamic Map: A Tour Through Halle’s Heart
The map itself was designed to offer a dynamic overview of Halle's city center, pinpointing the location of each merchant with their corresponding illustration. Printed on high-quality paper that strikes the perfect balance between durability and authenticity, the map is both a practical tool for exploration and a beautiful keepsake, sturdy enough to withstand being carried around in one’s pocket while exploring the city.
Integrated Campaign: Bringing Merchants to Life Online
Beyond the physical map, Studio Matti launched a mini online campaign featuring a collection of reels based on the merchant illustrations. This digital extension aimed to engage a broader audience, driving interest and interaction through visually captivating content that showcased the unique offerings of each business, further boosting their visibility and foot traffic.
REFLECTING
"The Hidden Secrets of Halle" was a truly unique project that allowed Studio Matti to delve into the heart of local commerce and showcase the city’s hidden gems through a blend of artistic illustrations and innovative design. This project not only fostered community spirit but also provided a significant boost to local businesses. It was a remarkable opportunity to contribute to our hometown, highlighting the uniqueness of Halle in a creative and impactful way. We are immensely proud of the outcome and the positive reception from both the merchants and the community.