Urban Therapy
Urban Therapy approached us with a clear mission: to create a brand identity that reflects their modern, urban approach to wellness. We designed a bold and contemporary visual identity that seamlessly blends the vibrant energy of the city with the calming essence of their products. The logo, typography, and color palette were carefully chosen to communicate this balance between vitality and relaxation.
A Visual Identity Rooted in Urban Vitality
The branding extended beyond just the logo. We brought this identity to life through the creation of striking visuals for their concept store, transforming it into a space that mirrors the dynamic urban landscape and the rejuvenating promise of their products. The design language we created for Urban Therapy radiates energy, inviting customers to immerse themselves in an environment where wellness and style coexist.
Website: A Digital Experience that Reflects the Brand
The Urban Therapy website, our very first website project in 2020, was designed to be an extension of the brand’s ethos. The site mirrors the sleek, minimalistic aesthetic of the packaging and store design, offering an intuitive and user-friendly shopping experience. We incorporated the brand’s bold color palette and typography throughout, ensuring a cohesive digital presence. The website also features a shop section, allowing customers to easily explore and purchase their favorite products. This project marked an important milestone for us, laying the foundation for our future digital work.
Packaging: Design Meets Urban Aesthetic
Our packaging design for Urban Therapy’s cosmetics and wellness products was a natural extension of the brand’s visual identity. Each product packaging was thoughtfully crafted to reflect the unique qualities of the items inside, while maintaining a cohesive look across the entire range. The packaging is clean and functional, with minimalist layouts that highlight the modern, urban aesthetic, while also ensuring practicality and ease of use.
The design draws inspiration from nature and culture, blending organic textures and earthy tones with subtle references to global influences. This approach reinforces the brand’s identity and creates a tactile connection between the consumer and the natural, holistic roots of the products, while still maintaining a modern, stylish look that reflects the brand’s urban positioning.e urban roots of the products.
REFLECTING
From the store visuals and packaging to the website, every touchpoint we designed for Urban Therapy speaks to the brand’s unique position in the wellness industry. This project was a celebration of the fusion between urban energy and wellness, helping Urban Therapy stand out as a fresh and modern voice in a competitive market—especially during the challenging COVID period.